Fashion Tech Berlin 2015

(by Justine Parish – Kühlhaus at PREMIUM Berlin, Luckenwalder Straße 3  10963 Berlin)

THE CONFERENCE ON THE FUTURE OF FASHION – JULY 8, 2015

conference

conference

E-COMMERCE & RETAIL

_____________________

AMAZON FASHION DIVISION- Sergio Bucher

Focus is to deal with sizing issues – changes to come soon.

  • Setting up a new Pan-EU photo studio in London – July 23 to handle quality photo & video
  • Customer shopping history to help with sizing by brand – program will give sizing suggestions for each brand they look at.
  • added video content to see how garment moves and works – high quality video
  • Hackett – shoppable Fashion Show
  • Prime Now – selection of 24,000 products within delivery of one hour

The Future –

  • quick delivery,
  • brick & morter stores need more exciting shopping experience –  make it a showroom where online handles the actual selling
  • Drones for delivery
  • KIWA for distribution
  • ECHO – Example

_____________________

MINODES – iBEACON – Alexander Köth

  • works with Iphone and App to understand the beacon.
  • install the beacon in the retail store to communicate with customer Iphone as soon as they enter the store. companion to online sales by customer.
  • Bridge online with offline.

_____________________

EASY SIZE – Gulnaz Khusainova

  • 80-90% of returns in Europe due to wrong size.
  • See – http://www.stylepit.de for example (also in UK)
  • size comparison with other Brands purchased –
  • .20 Euro per order fee to customer

_____________________

FAST FORWARD IMAGING – Anna Rojahn

  • bought the technology from Bauhaus University in Dessau
  • works with Jan Wegener – MOHR MODELS
  • combining offline & online shopping
  • OFFLINE SHOPPING
    • curated, sales associates, instant gratification, environment for shopping, emotional
  • ONLINE SHOPPING
    • more choice, 24/7 access, delayed gratification, practical

_____________________

ZALANDO – Christoph Lange

  • Branding development Co.
  • Provides a store platform with analytics in 15 European markets and all mobile devices.

_____________________

DIGITALIZATION IN TRADE SHOWS

Anna Mazzer, Anita TIllmann, Marco Gotz

All apps or online content, navigation to pre-shop, then go to trade show to see in person.

_____________________

WEARABLES & DESIGN

TECHNOLOGY AS A FASHION STATEMENT: STYLE VS. SENSORS

Lisa Lang, Martina Pickhardt, Nikolaus Rottger

  • Get March issue of Wired Magazine – Fashion & Textiles- textile print & dyeing, 2 Berlin based designers featured.

TAKE AWAY CONCEPTS

  • how can style & tech merge?
  • what is beyond – it glows?
  • narrative first – then how to do it, how to engineer it.
  • make technology invisible
  • Fashion is for protection, show your emotion, tell a story
  • don’t need batteries in future, hack the body, harvest our own energy
  • Clothing is the last private thing we have in the world.

Discussion goes from

  • FASHION to HEALTH to/from HEALTH INSURANCE
  • DATA to FASHION
  • DATA to/from ONLINE PLATFORM

In 20 years all physical devices will go away,

  • sensors on body
  • in the brain
  • voice control
  • motion control

PROBLEMS – dependence on batteries, energy issues a problem, where does energy come from.

KATHARINA BREDIES – UDK DESIGN – Design Research Lab from University of the Arts

  • interaction designer – using conductive threads w. Conventional textile techniques
  • knitted touchscreen, embroidered thread on hoop speaker
  • 3 body structures used – weave, knit embroidery
  • use pattern-making to accommodate circuitry
  • See Richard Lindquist – movement & music interaction
  • SP4RK13 skirt – Spark Skirt
  • Ernest RehmiPost

_____________________

CONFERENCE BROCHURE FOR CONTACT INFO.

For more information on Wearable Tech also see MY BLOG PAGE https://justinelimpusparish.wordpress.com/textiles-tech/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: